Monday 10th February 2020
Improving the atmosphere and getting more fans to see Arsenal by filling the empty seats
92% of AST members who took our survey in summer 2019 agreed that the following statement was important:
‘Improving the Arsenal Ticket Exchange and the introduction of home credits to encourage greater and wider use of all tickets and reduce empty seats’
At the last Fans Forum meeting Arsenal MD Vinai Venkatesham committed to reviewing the case for home credits. The AST very much welcomes this and ahead of the next Fans Forum we have set out the case for how home credits could work and the benefits it would secure.
The case for Home credits for Arsenal Games
Every Arsenal game now sees scores of empty seats. It is not uncommon for this to reach many thousands of tickets and it has many negative effects including:
Policy changes the AST propose to address the empty seats problem
The case for Home Credits
Arsenal already apply the principle of using credits based on the purchase of tickets – but currently just for away fans. This credit process is used to prioritise allocation of away tickets and importantly cup finals. Historically it was also used at home games although the credit was awarded through the purchase of a programme which included a voucher.
The AST believes that extending the use of loyalty credits to home matches would be an effective way of rewarding ticket holders for using their seat and also create a fairer way to allocate tickets for big matches such as cup finals.
How Home Credits could work
A credit is awarded every time a ticket is used on matchday or when it is placed into the club’s ticket exchange (regardless of whether it is sold on or not)
Home credits could then be used for the following reasons:
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